DTC companies are turning to physical retail in an attempt to prove they are more than just hype — “They make your forehead look big,” my straight-shooting wife belted out with a chuckle. “Okay…” I said, slightly offended. “How about these glasses?” hoping for a more confidence-building response. “Now you look like that televangelist preacher from the 90s, Jim Baker,” she replied. “I think we’re done here,” I said…