The Biggest Mistake Companies Can Make Today Is Hiding Their Brand Soul

Photo by Michael from Pexels

Have you ever been wrong about a person before? Misperceived them initially or misunderstood their motives? Avoided them? But then discovered you really liked being around them? Or how about…

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Kevin Ervin Kelley, AIA

Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.