The Core Reason Why Most of Us Don’t Feel Comfortable About the Future

Why we need meaningful myths more than we realize

Kevin Ervin Kelley, AIA
The Attention Architect
7 min readJun 1, 2022

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iStockPhoto.com: Hase-Hoch-2

According to my “social media plan,” I should be posting another article this week about how to attract customers, influence their behavior, and make your business more successful. But after the recent spate of tragic shootings in America, it’s hard to carry on…

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Kevin Ervin Kelley, AIA
The Attention Architect

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.