The Four Quarters of Life, Business, and Decision-Making

Are you living your life, or the life others have planned for you?

Kevin Ervin Kelley, AIA
The Attention Architect
7 min readJun 17, 2022

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Diagram by Kevin Ervin Kelley

Have you ever made a life-changing decision that went against the wishes of your family, friends, and culture? One that entailed significant risks and loss of future opportunities?

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Kevin Ervin Kelley, AIA
The Attention Architect

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.