Want to Spice up Your Customer Relationship? Bring in Another Brand Partner.

Nothing’s hotter right now than silky black record players and Swedish furniture

Electronic dance music supergroup Swedish House Mafia. From left to right: Sebastian Ingrosso, Steve Angello and Axwell. Parlophone Music Sweden, CC BY 3.0, via Wikimedia Commons

No matter how successful your brand has been, it can sometimes be hard to stay fresh and relevant in the public’s minds.