Why you should never do free design work

Kevin Ervin Kelley, AIA
15 min readMar 20, 2020

Some thoughts and advice on how to do work for family and friends

Photo by StellrWeb on Unsplash

What I admire most about my fellow designers is how passionate they are about helping people.

Creatives believe in the power of design so much that they’re often willing to give their time and talents away for free just to prove to their friends and family what a big difference it can make in their lives.

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Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.